Description
In-N-Out's Owner & President, Lynsi Snyder, wrote the company's first book detailing it and her family's official history and their meteoric rise to popularity in Southern California and beyond. In-N-Out has become instantly recognizable over the years and our marketing team wanted to ensure this book cover remained true to what started it all by keeping this project in-house and unmistakably classic. I worked alongside Caitlin Holliday to bring this book cover to fruition while also driving the communication and collaboration between our creative team and Harper Collins' art directors.
I also created the collages pictured below as early iterations while exploring covers and they evolved into time-capsules of In-N-Out's history. While the cover represents In-N-Out simply, the collages burst with all the richness found inside the pages.
I also created the collages pictured below as early iterations while exploring covers and they evolved into time-capsules of In-N-Out's history. While the cover represents In-N-Out simply, the collages burst with all the richness found inside the pages.
Creative Team Roles
My Role: Cover Design, Food Photography Retouching & Lighting, History Collages
Co-Cover Designer: Caitlin Holliday
Author, Owner & President: Lynsi Snyder
Publisher: Harper Collins
Book Agent: Nelson Books
Co-Cover Designer: Caitlin Holliday
Author, Owner & President: Lynsi Snyder
Publisher: Harper Collins
Book Agent: Nelson Books
