Merchandise Lifestyle Photoshoot & Social Media Content
In addition to the main brand, In-N-Out Marketing also supports the company store. There are 3 physical store locations selling hundreds of pieces of merchandise, but most of the sales take place through shop.in-n-out.com. The design team creates web graphics, social media posts, and sales campaigns for the storefront.
The images below are a select few from a merchandise & lifestyle photoshoot that I served as creative direction on. The purpose of these shoots are to capture new products and create content to be used on social media and the website. I contributed to planning locations, posing, styling of products, directing models during shoot, and working with photographers on composition and depth of field.
Creative Team Roles
My Role: Photography Creative Direction & Social Media Content Design
Photography: J Squared
Project Management: Jiin Billings & Cassie Wilcox
Sr Merchandise Manager: Sunny Riedl
Photography: J Squared
Project Management: Jiin Billings & Cassie Wilcox
Sr Merchandise Manager: Sunny Riedl
Social Media Product Content
Below are carousel posts for Instagram that I designed for the Company Store Account @shopinnout.
Creative Team Roles
My Role: Design
Photography: J Squared
Sr Marketing Manager: Gregg Barnard
Social Media Manager: Taylor Harkins
Photography: J Squared
Sr Marketing Manager: Gregg Barnard
Social Media Manager: Taylor Harkins
Stance x In-N-Out Web Graphics
Stance and In-N-Out partnered to release In-N-Out branded socks. The below are a web pop-up and banner used on in-n-out.com and shop.in-n-out.com to announce the new product. I emulated the composition of the socks that Stance regularly uses in their materials, but the typography and subtle hint to palm leaves keep this feeling relevant to In-N-Out's channels.
Creative Team Roles
My Role: Design
Sr Marketing Manager: Gregg Barnard
Sr Merchandise Manager: Sunny Riedl
Sr Marketing Manager: Gregg Barnard
Sr Merchandise Manager: Sunny Riedl
