Description
Slave 2 Nothing is an In-N-Out Burger foundation that helps to combat substance abuse and human trafficking. Every January they put on a benefit dinner to raise funds for their causes. The theme this year was "Shining Light" and Owner & President, Lynsi Snyder, specifically requested imagery of a lighthouse and "breaking free" to be the focal point of the printed invitation. I fulfilled that request with an illustrative and surreal approach that is graphically bold and feels branded to S2N's pre-established gritty and dark visual aesthetic.
Creative Team Roles
My Role: Design, Layout, Illustration(Cage & Supporting Elements)
Lighthouse Illustration: Adobe Stock
Copy: Slave 2 Nothing Foundation
In-N-Out Owner & President: Lynsi Snyder
Marketing Director: Jeff Dreher
Lighthouse Illustration: Adobe Stock
Copy: Slave 2 Nothing Foundation
In-N-Out Owner & President: Lynsi Snyder
Marketing Director: Jeff Dreher