In-Store Nutrition Brochure
In addition to displaying nutrition facts online, In-N-Out also provides a printed brochure for any wondering customer at their counter as seen below. These brochures had not been updated visually in nearly a decade, so I gave it a fresh look using In-N-Out's more modern branding with a large close up crop on the burger to capture the viewer's attention. I kept plenty of white space here to balance the heavy amount of information being presented.
Creative Team Roles
My Role: Design, Food Photography Retouching & Lighting
Sr Marketing Manager: Gregg Barnard
Sr Marketing Manager: Gregg Barnard
Allergen Guide
Along with the outdated nutrition brochure, this allergen information document was in desperate need of updating. I applied In-N-Out's more modern branding to this piece along with an easily legible infographic. This lives as a PDF that is downloadable from in-n-out.com's menu page.
Creative Team Roles
My Role: Design, Typography, Layout
Copy: In-N-Out Burger's Operations Team
Copy: In-N-Out Burger's Operations Team