2023 Children's Mini Burger Photoshoot
In 2023, In-N-Out debuted a new mobile cookout truck from which proceeds contribute to their children's foundation. This truck is the only place that customers can order "mini" burgers and fry boats. I served as creative direction during this photoshoot aiming to capture content for the children's foundation to use on their website, on social media, and when providing information to customers wishing to book this truck. It was important in these shots to see the word "mini" on the packaging and to capture the scale of the burger in the children's hands.
I also assisted in direction for wardrobe, shot locations and framing, depth of field direction, background staging, food presentation, and direction of the kids poses during shooting. Post shoot, I completed intensive photo retouching to the collection.
I also assisted in direction for wardrobe, shot locations and framing, depth of field direction, background staging, food presentation, and direction of the kids poses during shooting. Post shoot, I completed intensive photo retouching to the collection.
Creative Team Roles
My Role: Creative Direction, Retouching, Color Corrections
Photography: J Squared
Project Management: Jiin Billings & Karen Plancarte
Photography: J Squared
Project Management: Jiin Billings & Karen Plancarte
2022 New Food Photography
In 2022, In-N-Out shot new food photography to use in all facets of their business including menu boards, marketing materials, online, social media, and anywhere a representation of their food appears. In-N-Out is synonymous with quality, so it was crucial to get every single aspect of their hero shots correct.
While I did not take the photography, I handled every aspect of retouching and color corrections from start to finish. These images are composites of multiple photographs put into one composition where I painstakingly corrected every bun dimple, extra textured beef patty, or crooked slice of cheese. The main focus of this new shoot was to improve the look of the food and make it as close as possible to how it looks in real life. I hand painted in all shadows to keep a natural and soft feel and even painted in a few extra specks of pepper on the fries to get the ratio just right. The end result is a juicy picture that is sure to get customers excited to order!
While I did not take the photography, I handled every aspect of retouching and color corrections from start to finish. These images are composites of multiple photographs put into one composition where I painstakingly corrected every bun dimple, extra textured beef patty, or crooked slice of cheese. The main focus of this new shoot was to improve the look of the food and make it as close as possible to how it looks in real life. I hand painted in all shadows to keep a natural and soft feel and even painted in a few extra specks of pepper on the fries to get the ratio just right. The end result is a juicy picture that is sure to get customers excited to order!
Creative Team Roles
My Role: Retouching, Color Corrections, Compositing, Lighting, Social Media Content Design
Photography: J Squared
Sr. Marketing Manager: Gregg Barnard
Marketing Director: Jeff Dreher
Chief Operating Officer: Denny Warnick
Photography: J Squared
Sr. Marketing Manager: Gregg Barnard
Marketing Director: Jeff Dreher
Chief Operating Officer: Denny Warnick
