Description
During the 2020 pandemic, In-N-Out still wished to support the efforts of its two foundations, the In-N-Out Burger Foundation and Slave 2 Nothing. Unable to plan benefit events, they instituted a virtual 5k race to raise money for the foundations. Since then, it has become a popular annual virtual event.
This is my event branding for the 2022 installment of the race. I designed the logo and medal in tandem taking inspiration from In-N-Out's original sign, stating "Hamburgers No Delay," the classic burger, and wings to represent running, but also the selfless charitable nature of the event.
I created all related materials for this event including the logo, medal, pin, style guide, emails, web banners and pop-ups, landing page designs, social media content, and merchandise.
This is my event branding for the 2022 installment of the race. I designed the logo and medal in tandem taking inspiration from In-N-Out's original sign, stating "Hamburgers No Delay," the classic burger, and wings to represent running, but also the selfless charitable nature of the event.
I created all related materials for this event including the logo, medal, pin, style guide, emails, web banners and pop-ups, landing page designs, social media content, and merchandise.
Creative Team Roles
My Role: Full Campaign Design
Copy: In-N-Out Burger Community Engagement Department
Sr Marketing Manager: Gregg Barnard
Copy: In-N-Out Burger Community Engagement Department
Sr Marketing Manager: Gregg Barnard
